An empirical examination of the determinants of retail patronage in computer-mediated shopping environments

V Swaminathan; AJ Rohm

An empirical examination of the determinants of retail patronage in computer-mediated shopping environments

V Swaminathan
, AJ Rohm

University of Massachusetts Amherst

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	American English
Title of host publication	2001 Ama Winter Educators' Conference - Marketing Theory And Applications
Editors	R Krishnan, M Viswanathan
Pages	104-105
Number of pages	2
State	Published - 2001
Externally published	Yes

Cite this

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title = "An empirical examination of the determinants of retail patronage in computer-mediated shopping environments",

author = "V Swaminathan and AJ Rohm",

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An empirical examination of the determinants of retail patronage in computer-mediated shopping environments

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Cite this