@article{cc713fcf2cac4a198eba5ee6bfcaaf2d,
title = "An empirical investigation of the formation and implications of the organizational buyer's strategic and tactical roles",
author = "Spekman, {Robert E.} and Stewart, {David W.} and Johnston, {Wesley J.}",
year = "1996",
month = jun,
day = "4",
doi = "10.1300/J033v02n04_03",
language = "English",
volume = "2",
pages = "37--63",
journal = "Journal of Business-to-Business Marketing",
issn = "1051-712X",
publisher = "Taylor and Francis Group",
number = "4",
}