An Exploratory Study of Media Multitasking Practices and Experiences among Young Consumers

Andrew Rohm; Fleura Bardhi; Fareena Sultan

An Exploratory Study of Media Multitasking Practices and Experiences among Young Consumers

Andrew Rohm, Fleura Bardhi, Fareena Sultan

Marketing and Business Law

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Advances In Consumer Research, Vol XXXVI
Editors	AL McGill, S Shavitt
Pages	612-612
Number of pages	1
State	Published - 2009

Cite this

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title = "An Exploratory Study of Media Multitasking Practices and Experiences among Young Consumers",

author = "Andrew Rohm and Fleura Bardhi and Fareena Sultan",

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BT - Advances In Consumer Research, Vol XXXVI

A2 - McGill, AL

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An Exploratory Study of Media Multitasking Practices and Experiences among Young Consumers

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Cite this