An Investigation of Slacktivism in Online Donation Campaigns: An Abstract

Yashar Dehdashti, Lawrence B. Chonko, Aidin Namin, Brian T. Ratchford

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Pages413-414
Number of pages2
DOIs
StatePublished - Jun 16 2020

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

ASJC Scopus Subject Areas

  • Marketing
  • Strategy and Management

Keywords

  • Crowdfunding
  • Donation
  • Online campaigns
  • Slacktivism
  • Social media

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