An Investigation of Slacktivism in Online Donation Campaigns: An Abstract

Yashar Dehdashti; Lawrence B. Chonko; Aidin Namin; Brian T. Ratchford

doi:10.1007/978-3-030-39165-2_165

An Investigation of Slacktivism in Online Donation Campaigns: An Abstract

Yashar Dehdashti
, Lawrence B. Chonko
, Aidin Namin
, Brian T. Ratchford

Marketing and Business Law

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Marketing Opportunities and Challenges in a Changing Global Marketplace
Subtitle of host publication	Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference
Publisher	Springer Nature
Pages	413-414
Number of pages	2
DOIs	https://doi.org/10.1007/978-3-030-39165-2_165
State	Published - Jun 16 2020

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

ASJC Scopus Subject Areas

Marketing
Strategy and Management

Keywords

Crowdfunding
Donation
Online campaigns
Slacktivism
Social media

Access to Document

10.1007/978-3-030-39165-2_165

Cite this

Dehdashti, Y., Chonko, L. B., Namin, A., & Ratchford, B. T. (2020). An Investigation of Slacktivism in Online Donation Campaigns: An Abstract. In Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference (pp. 413-414). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-030-39165-2_165

An Investigation of Slacktivism in Online Donation Campaigns: An Abstract. / Dehdashti, Yashar; Chonko, Lawrence B.; Namin, Aidin et al.
Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, 2020. p. 413-414 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Dehdashti, Y, Chonko, LB, Namin, A & Ratchford, BT 2020, An Investigation of Slacktivism in Online Donation Campaigns: An Abstract. in Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 413-414. https://doi.org/10.1007/978-3-030-39165-2_165

Dehdashti Y, Chonko LB, Namin A, Ratchford BT. An Investigation of Slacktivism in Online Donation Campaigns: An Abstract. In Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. Springer Nature. 2020. p. 413-414. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-030-39165-2_165

Dehdashti, Yashar ; Chonko, Lawrence B. ; Namin, Aidin et al. / An Investigation of Slacktivism in Online Donation Campaigns : An Abstract. Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, 2020. pp. 413-414 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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An Investigation of Slacktivism in Online Donation Campaigns: An Abstract

Publication series

ASJC Scopus Subject Areas

Keywords

Access to Document

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Cite this