Analysis of the impact of executional factors on advertising performance

David W. Stewart, David H. Furse

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	85-88
Number of pages	4
Journal	Journal of Advertising Research
Volume	40
Issue number	6
DOIs	https://doi.org/10.2501/JAR-40-6-85-88
State	Published - 2000

ASJC Scopus Subject Areas

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