Analysis of the impact of executional factors on advertising performance

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	85-88
Number of pages	4
Journal	Journal of Advertising Research
Volume	40
Issue number	6
DOIs	https://doi.org/10.2501/JAR-40-6-85-88
State	Published - 2000
Externally published	Yes

ASJC Scopus Subject Areas

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title = "Analysis of the impact of executional factors on advertising performance",

author = "Stewart, \{David W.\} and Furse, \{David H.\}",

year = "2000",

doi = "10.2501/JAR-40-6-85-88",

language = "English",

volume = "40",

pages = "85--88",

journal = "Journal of Advertising Research",

issn = "0021-8499",

number = "6",

}

TY - JOUR

T1 - Analysis of the impact of executional factors on advertising performance

AU - Stewart, David W.

AU - Furse, David H.

PY - 2000

Y1 - 2000

UR - https://www.scopus.com/pages/publications/2442542560

UR - https://www.scopus.com/pages/publications/2442542560#tab=citedBy

U2 - 10.2501/JAR-40-6-85-88

DO - 10.2501/JAR-40-6-85-88

M3 - Article

AN - SCOPUS:2442542560

SN - 0021-8499

VL - 40

SP - 85

EP - 88

JO - Journal of Advertising Research

JF - Journal of Advertising Research

IS - 6

ER -