Applications of the theory of cognitive dissonance in marketing

RD Winsor; L Hesperich

Applications of the theory of cognitive dissonance in marketing

RD Winsor
, L Hesperich

Marketing and Business Law

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Proceedings Of The Twenty-seventh Annual Meeting Of The Western Decision Sciences Institute
Editors	CA McClatchey, KL Fowler
Pages	126-130
Number of pages	5
State	Published - 1998

Cite this

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title = "Applications of the theory of cognitive dissonance in marketing",

author = "RD Winsor and L Hesperich",

year = "1998",

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BT - Proceedings Of The Twenty-seventh Annual Meeting Of The Western Decision Sciences Institute

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Applications of the theory of cognitive dissonance in marketing

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Cite this