@article{766b5e5535c9415191fa234dadc9350e,
title = "Assessing quality perception of private labels: Intransient cues and consumer characteristics",
keywords = "Consumers, Intransient cues, Private label, Product familiarity, Product signatureness, Risk aversion, Store image, United States of America",
author = "Yongchuan Bao and Shibin Sheng and Yeqing Bao and David Stewart",
year = "2011",
month = sep,
doi = "10.1108/07363761111165967",
language = "English",
volume = "28",
pages = "448--458",
journal = "Journal of Consumer Marketing",
issn = "0736-3761",
publisher = "Emerald",
number = "6",
}