Abstract
This chapter presents our curated selection of the greatest Super Bowl ads of all time, accompanied by the reasoning behind each choice. These commercials are not just memorable—they’ve set new benchmarks for creativity, effectiveness, and cultural impact. Choosing the “best of the best” is no small task. Year after year, advertisers bring their A-game, making the competition fierce, and the selection process inherently subjective. Over the decades, the Super Bowl has delivered hundreds of standout ads, so to craft this list, we consulted expert reviews and analyzed key metrics such as brand awareness, consumer engagement, and long-term impact. The result is a collection of commercials that have redefined what great advertising can achieve. We hope you enjoy revisiting these iconic moments in Super Bowl history.
| Original language | English |
|---|---|
| Title of host publication | Winning the Advertising Game: Lessons from the Super Bowl Ad Champions |
| Editors | Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael |
| Place of Publication | Cham |
| Publisher | Springer Nature Switzerland |
| Pages | 113-134 |
| Number of pages | 22 |
| ISBN (Print) | 978-3-031-77506-2 |
| DOIs | |
| State | Published - 2025 |
Keywords
- Department: Marketing
- Email: [email protected]
- Pure