Original language | English |
---|---|
Pages (from-to) | 2-4 |
Number of pages | 3 |
Journal | Journal of Marketing |
Volume | 63 |
Issue number | 4 |
DOIs | |
State | Published - Oct 1999 |
ASJC Scopus Subject Areas
- Business and International Management
- Marketing
David W. Stewart
Research output: Contribution to journal › Article › peer-review
Original language | English |
---|---|
Pages (from-to) | 2-4 |
Number of pages | 3 |
Journal | Journal of Marketing |
Volume | 63 |
Issue number | 4 |
DOIs | |
State | Published - Oct 1999 |