Boosting app-based mobile financial services engagement in B2B subsistence marketplaces: The roles of marketing strategy and app design

Ahmed Shahriar Ferdous; Husain Salilul Akareem; Madhu Viswanathan; Linda D. Hollebeek; Allison Ringer

Boosting app-based mobile financial services engagement in B2B subsistence marketplaces: The roles of marketing strategy and app design

Ahmed Shahriar Ferdous, Husain Salilul Akareem, Madhu Viswanathan, Linda D. Hollebeek, Allison Ringer

Marketing and Business Law

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	147-161
Number of pages	15
Journal	Industrial Marketing Management
Volume	119
State	Published - May 2024

ASJC Scopus Subject Areas

Marketing

Keywords

App-based mobile financial services
B2B subsistence markets
Non-coercive power
Relationship satisfaction
micro-enterprises

Cite this

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title = "Boosting app-based mobile financial services engagement in B2B subsistence marketplaces: The roles of marketing strategy and app design",

keywords = "App-based mobile financial services, B2B subsistence markets, Non-coercive power, Relationship satisfaction, micro-enterprises",

author = "Ferdous, {Ahmed Shahriar} and Akareem, {Husain Salilul} and Madhu Viswanathan and Hollebeek, {Linda D.} and Allison Ringer",

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year = "2024",

month = may,

language = "English",

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pages = "147--161",

journal = "Industrial Marketing Management",

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TY - JOUR

T1 - Boosting app-based mobile financial services engagement in B2B subsistence marketplaces

T2 - The roles of marketing strategy and app design

AU - Ferdous, Ahmed Shahriar

AU - Akareem, Husain Salilul

AU - Viswanathan, Madhu

AU - Hollebeek, Linda D.

AU - Ringer, Allison

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KW - Non-coercive power

KW - Relationship satisfaction

KW - micro-enterprises

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SN - 0019-8501

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JF - Industrial Marketing Management

ER -

Boosting app-based mobile financial services engagement in B2B subsistence marketplaces: The roles of marketing strategy and app design

ASJC Scopus Subject Areas

Keywords

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Cite this