Boosting app-based mobile financial services engagement in B2B subsistence marketplaces: The roles of marketing strategy and app design

Ahmed Shahriar Ferdous; Husain Salilul Akareem; Madhu Viswanathan; Linda D. Hollebeek; Allison Ringer

Boosting app-based mobile financial services engagement in B2B subsistence marketplaces: The roles of marketing strategy and app design

Ahmed Shahriar Ferdous
, Husain Salilul Akareem
, Madhu Viswanathan
, Linda D. Hollebeek
, Allison Ringer

Marketing and Business Law

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	147-161
Number of pages	15
Journal	Industrial Marketing Management
Volume	119
State	Published - May 2024

ASJC Scopus Subject Areas

Marketing

Keywords

App-based mobile financial services
B2B subsistence markets
Non-coercive power
Relationship satisfaction
micro-enterprises

Cite this

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title = "Boosting app-based mobile financial services engagement in B2B subsistence marketplaces: The roles of marketing strategy and app design",

keywords = "App-based mobile financial services, B2B subsistence markets, Non-coercive power, Relationship satisfaction, micro-enterprises",

author = "Ferdous, \{Ahmed Shahriar\} and Akareem, \{Husain Salilul\} and Madhu Viswanathan and Hollebeek, \{Linda D.\} and Allison Ringer",

note = "Publisher Copyright: {\textcopyright} 2024 The Authors",

year = "2024",

month = may,

language = "English",

volume = "119",

pages = "147--161",

journal = "Industrial Marketing Management",

issn = "0019-8501",

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TY - JOUR

T1 - Boosting app-based mobile financial services engagement in B2B subsistence marketplaces

T2 - The roles of marketing strategy and app design

AU - Ferdous, Ahmed Shahriar

AU - Akareem, Husain Salilul

AU - Viswanathan, Madhu

AU - Hollebeek, Linda D.

AU - Ringer, Allison

PY - 2024/5

Y1 - 2024/5

KW - App-based mobile financial services

KW - B2B subsistence markets

KW - Non-coercive power

KW - Relationship satisfaction

KW - micro-enterprises

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UR - https://www.scopus.com/pages/publications/85191457682#tab=citedBy

M3 - Article

SN - 0019-8501

VL - 119

SP - 147

EP - 161

JO - Industrial Marketing Management

JF - Industrial Marketing Management

ER -

Boosting app-based mobile financial services engagement in B2B subsistence marketplaces: The roles of marketing strategy and app design

ASJC Scopus Subject Areas

Keywords

Other files and links

Cite this