Boosting app-based mobile financial services engagement in B2B subsistence marketplaces: The roles of marketing strategy and app design

Ahmed Shahriar Ferdous; Husain Salilul Akareem; Madhu Viswanathan; Linda D. Hollebeek; Allison Ringer

Boosting app-based mobile financial services engagement in B2B subsistence marketplaces: The roles of marketing strategy and app design

Ahmed Shahriar Ferdous
, Husain Salilul Akareem
, Madhu Viswanathan
, Linda D. Hollebeek
, Allison Ringer

Marketing and Business Law

Deakin University
Macquarie University
Sunway University
Vilnius University
Tallinn University of Technology
Umeå School of Business, Economics and Statistics
Lund University
University of Johannesburg

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	147-161
Number of pages	15
Journal	Industrial Marketing Management
Volume	119
State	Published - May 2024

ASJC Scopus Subject Areas

Marketing

Keywords

App-based mobile financial services
B2B subsistence markets
Non-coercive power
Relationship satisfaction
micro-enterprises

Cite this

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title = "Boosting app-based mobile financial services engagement in B2B subsistence marketplaces: The roles of marketing strategy and app design",

keywords = "App-based mobile financial services, B2B subsistence markets, Non-coercive power, Relationship satisfaction, micro-enterprises",

author = "Ferdous, \{Ahmed Shahriar\} and Akareem, \{Husain Salilul\} and Madhu Viswanathan and Hollebeek, \{Linda D.\} and Allison Ringer",

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year = "2024",

month = may,

language = "English",

volume = "119",

pages = "147--161",

journal = "Industrial Marketing Management",

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TY - JOUR

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T2 - The roles of marketing strategy and app design

AU - Ferdous, Ahmed Shahriar

AU - Akareem, Husain Salilul

AU - Viswanathan, Madhu

AU - Hollebeek, Linda D.

AU - Ringer, Allison

PY - 2024/5

Y1 - 2024/5

KW - App-based mobile financial services

KW - B2B subsistence markets

KW - Non-coercive power

KW - Relationship satisfaction

KW - micro-enterprises

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UR - https://www.scopus.com/pages/publications/85191457682#tab=citedBy

M3 - Article

SN - 0019-8501

VL - 119

SP - 147

EP - 161

JO - Industrial Marketing Management

JF - Industrial Marketing Management

ER -

Boosting app-based mobile financial services engagement in B2B subsistence marketplaces: The roles of marketing strategy and app design

ASJC Scopus Subject Areas

Keywords

Other files and links

Cite this