@article{b557340f02154b869ecff89f424da0b5,
title = "Branding strategies, marketing communication, and perceived brand meaning: The transfer of purposive, goal-oriented brand meaning to brand extensions",
keywords = "Attitudes, Branding strategies, Communication strategies, Goals",
author = "Martin, {Ingrid M.} and Stewart, {David W.} and Shashi Matta",
year = "2005",
month = jun,
doi = "10.1177/0092070304271197",
language = "English",
volume = "33",
pages = "275--294",
journal = "Journal of the Academy of Marketing Science",
issn = "0092-0703",
publisher = "Springer",
number = "3",
}