Can health “halos” extend to food packaging? An investigation into food healthfulness perceptions and serving sizes on consumption decisions

My (Myla) Bui, Andrea Heintz Tangari, Kelly L. Haws

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)221-228
Number of pages8
JournalJournal of Business Research
Volume75
DOIs
StatePublished - Jun 1 2017

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Consumption
  • Food
  • Guilt
  • Health halo
  • Product partitioning
  • Single-serving packages

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