@article{180808f501f44dd3a0b02d7886625b86,
title = "Co-production or DIY: an analytical model of consumer choice and social preferences",
keywords = "Co-production, Consumer choice, DIY, Game theory, Hotelling model, Product co-creation, Product customization, Social preferences",
author = "Rambod Dargahi and Aidin Namin and Seth Ketron",
note = "Publisher Copyright: {\textcopyright} 2020, Emerald Publishing Limited.",
year = "2021",
month = feb,
day = "24",
doi = "10.1108/JPBM-09-2019-2565",
language = "English",
volume = "30",
pages = "306--319",
journal = "Journal of Product and Brand Management",
issn = "1061-0421",
publisher = "Emerald",
number = "2",
}