Cognitive and affective scarcities and relational abundance: lessons from the confluence of extreme and chronic scarcities in subsistence marketplaces

Madhubalan Viswanathan, Ashok K. Lalwani

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)444-457
Number of pages14
JournalJournal of the Association for Consumer Research
Volume5
Issue number4
DOIs
StatePublished - Oct 1 2020

ASJC Scopus Subject Areas

  • Applied Psychology
  • Economics and Econometrics
  • Marketing

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