Collaborative Marketing for Electronic Resources: A Project Report and Discussion of Implications

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Abstract

This article reports on the design and findings of a project concerning the feasibility of a collaborative model to benchmark the marketing of electronic resources in institutions of higher education. This inter-national project gathered 100 libraries to move in lockstep through the process of a typical marketing cycle that included running a brief marketing campaign and reporting findings to each other. The findings show good reasons and strong support for this kind of model.

Original languageAmerican English
Article number5
JournalCollaborative Librarianship
Volume5
Issue number1
StatePublished - 2013

Keywords

  • collaboration
  • marketing
  • electronic resources

Disciplines

  • Library and Information Science

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