Collaborative Marketing for Electronic Resources ERL presentation

Marie R. Kennedy

Collaborative Marketing for Electronic Resources ERL presentation

Research output: Contribution to conference › Presentation

Abstract

This presentation reports on the results of an international collaborative project with 100 libraries to benchmark the marketing of electronic resources. In the presentation I describe the impetus for the project, the project planning, the execution and results of this effort. The talk highlights the collaborative aspect of the project.

Original language	American English
Pages	1-57
Number of pages	57
State	Published - Apr 10 2012
Event	Electronic Resources & Libraries - Austin TX Duration: Apr 10 2012 → …

Conference

Conference	Electronic Resources & Libraries
Period	4/10/12 → …

Keywords

marketing
library
libraries
collaboration
wiki
benchmarking

Disciplines

Library and Information Science

Cite this

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title = "Collaborative Marketing for Electronic Resources ERL presentation",

abstract = "This presentation reports on the results of an international collaborative project with 100 libraries to benchmark the marketing of electronic resources. In the presentation I describe the impetus for the project, the project planning, the execution and results of this effort. The talk highlights the collaborative aspect of the project.",

keywords = "marketing, library, libraries, collaboration, wiki, benchmarking",

author = "Kennedy, {Marie R.}",

note = "Kennedy, M. (2012). iCollaborative Marketing for Electronic Resources ERL presentation/i [Conference Presentation]. Electronic Resources Libraries, Austin. TX. a href={"}https://www.slideshare.net/orgmonkey/marie-kennedy-erl-2012-presentation{"}https://www.slideshare.net/orgmonkey/marie-kennedy-erl-2012-presentation/a; Electronic Resources & Libraries ; Conference date: 10-04-2012",

year = "2012",

month = apr,

day = "10",

language = "American English",

pages = "1--57",

}

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PY - 2012/4/10

Y1 - 2012/4/10

N2 - This presentation reports on the results of an international collaborative project with 100 libraries to benchmark the marketing of electronic resources. In the presentation I describe the impetus for the project, the project planning, the execution and results of this effort. The talk highlights the collaborative aspect of the project.

AB - This presentation reports on the results of an international collaborative project with 100 libraries to benchmark the marketing of electronic resources. In the presentation I describe the impetus for the project, the project planning, the execution and results of this effort. The talk highlights the collaborative aspect of the project.

KW - marketing

KW - library

KW - libraries

KW - collaboration

KW - wiki

KW - benchmarking

UR - https://digitalcommons.lmu.edu/librarian_pubs/5

M3 - Presentation

SP - 1

EP - 57

T2 - Electronic Resources & Libraries

Y2 - 10 April 2012

ER -

Collaborative Marketing for Electronic Resources ERL presentation

Abstract

Conference

Keywords

Disciplines

Other files and links

Cite this