Colorblindness

Years of research in the area of racial inequality demonstrates that inequality
is often perpetuated by those adopting a colorblind racial ideology, in which
race-conscious decision-making is seen as antithetical to the goal of an ideal,
politically correct “colorblind” world. Colorblindness has been defined as the
“new racism,” whose covert methods are “subtle, institutional, and apparently
non-racial” (Bonilla-Silva, 2018, p. 3). With or without deliberate malice or forethought on the part of those in power, treating others all the same, because
we SHOULD be all the same, is often the attitude adopted by those who believe
strongly that by simply ignoring differences in racial group membership or skin
color, all resulting decisions and practices will be fair and impartial. Yet according to the latest research on the brain and the active and powerful role that our unconscious biases have on our decision-making, this colorblind belief is very far from the reality that people of color live with every day.