Commentary on " Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies"

Research output: Contribution to journal › Comment/debate › peer-review

ASJC Scopus Subject Areas

@article{2c0d1f0e795e4895a62e071c9d289a7a,

title = "Commentary on {"} Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies{"}",

author = "Madhubalan Viswanathan and Ujwal Kayande",

year = "2012",

month = dec,

doi = "10.1016/j.jretai.2012.10.002",

language = "English",

volume = "88",

pages = "556--562",

journal = "Journal of Retailing",

issn = "0022-4359",

publisher = "Elsevier",

number = "4",

}

TY - JOUR

T1 - Commentary on " Common Method Bias in Marketing

T2 - Causes, Mechanisms, and Procedural Remedies"

AU - Viswanathan, Madhubalan

AU - Kayande, Ujwal

PY - 2012/12

Y1 - 2012/12

UR - http://www.scopus.com/inward/record.url?scp=84870366757&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84870366757&partnerID=8YFLogxK

U2 - 10.1016/j.jretai.2012.10.002

DO - 10.1016/j.jretai.2012.10.002

M3 - Comment/debate

AN - SCOPUS:84870366757

SN - 0022-4359

VL - 88

SP - 556

EP - 562

JO - Journal of Retailing

JF - Journal of Retailing

IS - 4

ER -