Commentary on " Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies"

Madhubalan Viswanathan; Ujwal Kayande

doi:10.1016/j.jretai.2012.10.002

Commentary on " Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies"

Madhubalan Viswanathan
, Ujwal Kayande

Research output: Contribution to journal › Comment/debate › peer-review

Original language	English
Pages (from-to)	556-562
Number of pages	7
Journal	Journal of Retailing
Volume	88
Issue number	4
DOIs	https://doi.org/10.1016/j.jretai.2012.10.002
State	Published - Dec 2012
Externally published	Yes

ASJC Scopus Subject Areas

Marketing

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10.1016/j.jretai.2012.10.002

Cite this

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title = "Commentary on {"} Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies{"}",

author = "Madhubalan Viswanathan and Ujwal Kayande",

year = "2012",

month = dec,

doi = "10.1016/j.jretai.2012.10.002",

language = "English",

volume = "88",

pages = "556--562",

journal = "Journal of Retailing",

issn = "0022-4359",

publisher = "Elsevier",

number = "4",

}

TY - JOUR

T1 - Commentary on " Common Method Bias in Marketing

T2 - Causes, Mechanisms, and Procedural Remedies"

AU - Viswanathan, Madhubalan

AU - Kayande, Ujwal

PY - 2012/12

Y1 - 2012/12

UR - https://www.scopus.com/pages/publications/84870366757

UR - https://www.scopus.com/pages/publications/84870366757#tab=citedBy

U2 - 10.1016/j.jretai.2012.10.002

DO - 10.1016/j.jretai.2012.10.002

M3 - Comment/debate

AN - SCOPUS:84870366757

SN - 0022-4359

VL - 88

SP - 556

EP - 562

JO - Journal of Retailing

JF - Journal of Retailing

IS - 4

ER -

Commentary on " Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies"

ASJC Scopus Subject Areas

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