@inbook{b00171a3b42e48a0a8906bb659f4c3b8,
title = "Commodification and heroic masculinity: Interrogating race and the NFL quarterback in super bowl commercials",
author = "Wenner, {Lawrence A.}",
note = "Publisher Copyright: {\textcopyright} The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2020.",
year = "2019",
month = sep,
day = "5",
doi = "10.1007/978-3-030-19799-5_13",
language = "English",
isbn = "9783030197988",
pages = "225--240",
booktitle = "The Palgrave Handbook of Masculinity and Sport",
publisher = "Palgrave MacMillan",
}