Original language | English |
---|---|
Pages (from-to) | 79-101 |
Number of pages | 23 |
Journal | Journal of Consumer Psychology |
Volume | 3 |
Issue number | 1 |
DOIs | |
State | Published - 1994 |
Externally published | Yes |
ASJC Scopus Subject Areas
- Applied Psychology
- Marketing
Madhubalan Viswanathan, Sunder Narayanan
Research output: Contribution to journal › Article › peer-review
Original language | English |
---|---|
Pages (from-to) | 79-101 |
Number of pages | 23 |
Journal | Journal of Consumer Psychology |
Volume | 3 |
Issue number | 1 |
DOIs | |
State | Published - 1994 |
Externally published | Yes |