Comparative judgments of numerical and verbal attribute labels

Madhubalan Viswanathan, Sunder Narayanan

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)79-101
Number of pages23
JournalJournal of Consumer Psychology
Volume3
Issue number1
DOIs
StatePublished - 1994
Externally publishedYes

ASJC Scopus Subject Areas

  • Applied Psychology
  • Marketing

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