| Original language | English |
|---|---|
| Title of host publication | Handbook Of Research On Distribution Channels |
| Editors | CA Ingene, JR Brown, RP Dant |
| Pages | 375-378 |
| Number of pages | 4 |
| State | Published - 2019 |
Conceptual Approaches to Channel Design and Governance
George John, Madhu Viswanathan, Mrinal Ghosh
Research output: Chapter in Book/Report/Conference proceeding › Foreword/postscript