Conducting transformative consumer research: Lessons learned in moving from basic research to transformative impact in subsistence marketplaces

Madhu Viswanathan

doi:10.4324/9780203813256

Conducting transformative consumer research: Lessons learned in moving from basic research to transformative impact in subsistence marketplaces

University of Illinois Urbana-Champaign

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Transformative Consumer Research
Subtitle of host publication	For Personal and Collective Well-Being
Publisher	Taylor and Francis
Pages	109-130
Number of pages	22
ISBN (Print)	9780203813256
DOIs	https://doi.org/10.4324/9780203813256
State	Published - Jan 1 2012
Externally published	Yes

ASJC Scopus Subject Areas

General Economics,Econometrics and Finance
General Business,Management and Accounting

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10.4324/9780203813256

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Conducting transformative consumer research: Lessons learned in moving from basic research to transformative impact in subsistence marketplaces

ASJC Scopus Subject Areas

Access to Document

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