Congruity's role in website attitude formation

Sijun Wang; Sharon E. Beatty; David L. Mothersbaugh

doi:10.1016/j.jbusres.2008.05.020

Congruity's role in website attitude formation

Sijun Wang, Sharon E. Beatty, David L. Mothersbaugh

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	609-615
Number of pages	7
Journal	Journal of Business Research
Volume	62
Issue number	6
DOIs	https://doi.org/10.1016/j.jbusres.2008.05.020
State	Published - Jun 2009
Externally published	Yes

ASJC Scopus Subject Areas

Marketing

Keywords

Attitudinal transfer
Image congruity
Multi-channel retailing
Piecemeal process

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10.1016/j.jbusres.2008.05.020

Cite this

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title = "Congruity's role in website attitude formation",

keywords = "Attitudinal transfer, Image congruity, Multi-channel retailing, Piecemeal process",

author = "Sijun Wang and Beatty, {Sharon E.} and Mothersbaugh, {David L.}",

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language = "English",

volume = "62",

pages = "609--615",

journal = "Journal of Business Research",

issn = "0148-2963",

publisher = "Elsevier",

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T1 - Congruity's role in website attitude formation

AU - Wang, Sijun

AU - Beatty, Sharon E.

AU - Mothersbaugh, David L.

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KW - Image congruity

KW - Multi-channel retailing

KW - Piecemeal process

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M3 - Article

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SP - 609

EP - 615

JO - Journal of Business Research

JF - Journal of Business Research

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Congruity's role in website attitude formation

ASJC Scopus Subject Areas

Keywords

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