@article{81efc2c1a4af45abac9cafbe3d74e6d3,
title = "Congruity's role in website attitude formation",
keywords = "Attitudinal transfer, Image congruity, Multi-channel retailing, Piecemeal process",
author = "Sijun Wang and Beatty, \{Sharon E.\} and Mothersbaugh, \{David L.\}",
year = "2009",
month = jun,
doi = "10.1016/j.jbusres.2008.05.020",
language = "English",
volume = "62",
pages = "609--615",
journal = "Journal of Business Research",
issn = "0148-2963",
publisher = "Elsevier",
number = "6",
}