Connecting events to advertising: Narrative strategies and dirty logics in Super Bowl commercials

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Sports Events, Society and Culture
Publisher	Taylor and Francis
Pages	25-39
Number of pages	15
ISBN (Electronic)	9780203528020
ISBN (Print)	9780415826754
DOIs	https://doi.org/10.4324/9780203528020
State	Published - 2014

ASJC Scopus Subject Areas

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title = "Connecting events to advertising: Narrative strategies and dirty logics in Super Bowl commercials",

author = "Wenner, \{Lawrence A.\}",

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publisher = "Taylor and Francis",

}

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AU - Wenner, Lawrence A.

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