@inbook{bcb5986d00084ab6962b8d52373a8ca8,
title = "Connecting Social Media and Traditional Media: Best & Worst Practices",
keywords = "Customer Relationship, Customer Relationship Management, Performance Indicator, Performance Metrics, Social Medium",
author = "Andy Rohm and Richard Hanna and Victoria Crittenden",
note = "Publisher Copyright: {\textcopyright} 2017, Academy of Marketing Science.",
year = "2017",
doi = "10.1007/978-3-319-50008-9_259",
language = "English",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "919",
booktitle = "Developments in Marketing Science",
}