Connecting Social Media and Traditional Media: Best & Worst Practices

Andy Rohm; Richard Hanna; Victoria Crittenden

doi:10.1007/978-3-319-50008-9_259

Connecting Social Media and Traditional Media: Best & Worst Practices

Andy Rohm
, Richard Hanna
, Victoria Crittenden

Marketing and Business Law

Northeastern University
Boston College

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World
Subtitle of host publication	Proceedings of the 2011 World Marketing Congress
Publisher	Springer Nature
Pages	919
Number of pages	1
DOIs	https://doi.org/10.1007/978-3-319-50008-9_259
State	Published - 2017

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

ASJC Scopus Subject Areas

Marketing
Strategy and Management

Keywords

Customer Relationship
Customer Relationship Management
Performance Indicator
Performance Metrics
Social Medium

Access to Document

10.1007/978-3-319-50008-9_259

Cite this

Rohm, A., Hanna, R., & Crittenden, V. (2017). Connecting Social Media and Traditional Media: Best & Worst Practices. In The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World : Proceedings of the 2011 World Marketing Congress (pp. 919). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-50008-9_259

Connecting Social Media and Traditional Media: Best & Worst Practices. / Rohm, Andy; Hanna, Richard; Crittenden, Victoria.
The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World : Proceedings of the 2011 World Marketing Congress. Springer Nature, 2017. p. 919 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Rohm, A, Hanna, R & Crittenden, V 2017, Connecting Social Media and Traditional Media: Best & Worst Practices. in The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World : Proceedings of the 2011 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 919. https://doi.org/10.1007/978-3-319-50008-9_259

Rohm A, Hanna R, Crittenden V. Connecting Social Media and Traditional Media: Best & Worst Practices. In The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World : Proceedings of the 2011 World Marketing Congress. Springer Nature. 2017. p. 919. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-50008-9_259

Rohm, Andy ; Hanna, Richard ; Crittenden, Victoria. / Connecting Social Media and Traditional Media : Best & Worst Practices. The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World : Proceedings of the 2011 World Marketing Congress. Springer Nature, 2017. pp. 919 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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Connecting Social Media and Traditional Media: Best & Worst Practices

Publication series

ASJC Scopus Subject Areas

Keywords

Access to Document

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Cite this