Considering Technological Impacts When Selecting Food Suppliers: Comparing Retailers' Buying Behavior in the United States and Europe

Annie H. Liu, My Bui, Mark Leach

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)81-98
Number of pages18
JournalJournal of Business-to-Business Marketing
Volume20
Issue number2
DOIs
StatePublished - Apr 2013

ASJC Scopus Subject Areas

  • Management Information Systems
  • Marketing

Keywords

  • business marketing
  • global food retailing
  • industrial marketing
  • retail buying behavior
  • supplier selection criteria

Cite this