Consumer behavior in a multichannel, multimedia retailing environment

Utpal M. Dholakia, Barbara E. Kahn, Randy Reeves, Aric Rindfleisch, David Stewart, Earl Taylor

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)86-95
Number of pages10
JournalJournal of Interactive Marketing
Volume24
Issue number2
DOIs
StatePublished - May 2010
Externally publishedYes

ASJC Scopus Subject Areas

  • Business and International Management
  • Marketing

Keywords

  • Consumer behavior
  • Multichannel
  • Multimedia
  • Retail consumer

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