@inbook{f897d456f9334ef6b80753101fd5424a,
title = "Consumer Identity: A Comprehensive Review and Integration of Contemporary Research",
keywords = "consumer identity, consumer morality, consumer psychology, identity categorization, identity complexity, multiple-identity network model",
author = "Clair, \{Julian K.Saint\}",
note = "Publisher Copyright: {\textcopyright} 2023 Cambridge University Press.",
year = "2023",
doi = "10.1017/9781009243957.009",
language = "English",
isbn = "9781009243933",
pages = "179--227",
booktitle = "The Cambridge Handbook of Consumer Psychology, Second Edition",
publisher = "Cambridge University Press",
}