Consumer privacy and name removal across direct marketing channels: Exploring opt-in and opt-out alternatives

George R. Milne; Andrew J. Rohm

doi:10.1509/jppm.19.2.238.17136

Consumer privacy and name removal across direct marketing channels: Exploring opt-in and opt-out alternatives

University of Massachusetts Amherst

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	238-249
Number of pages	12
Journal	Journal of Public Policy and Marketing
Volume	19
Issue number	2
DOIs	https://doi.org/10.1509/jppm.19.2.238.17136
State	Published - 2000
Externally published	Yes

ASJC Scopus Subject Areas

Business and International Management
Economics and Econometrics
Marketing

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10.1509/jppm.19.2.238.17136

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Consumer privacy and name removal across direct marketing channels: Exploring opt-in and opt-out alternatives

ASJC Scopus Subject Areas

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