| Original language | English |
|---|---|
| Title of host publication | Advances In Consumer Research, Vol 18 |
| Editors | RH Holman, MR Solomon |
| Pages | 179-186 |
| Number of pages | 8 |
| State | Published - 1991 |
Consumer Self-selection and Segments of One - the Growing Role of Consumers in Segmentation
DW Stewart
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution