Consumer Self-selection and Segments of One - the Growing Role of Consumers in Segmentation

DW Stewart

Consumer Self-selection and Segments of One - the Growing Role of Consumers in Segmentation

DW Stewart

Marketing and Business Law

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Advances In Consumer Research, Vol 18
Editors	RH Holman, MR Solomon
Pages	179-186
Number of pages	8
State	Published - 1991

Cite this

TY - GEN

T1 - Consumer Self-selection and Segments of One - the Growing Role of Consumers in Segmentation

AU - Stewart, DW

PY - 1991

Y1 - 1991

UR - https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=lmupure2024&SrcAuth=WosAPI&KeyUT=WOS:A1991BS86M00033&DestLinkType=FullRecord&DestApp=WOS_CPL

M3 - Conference contribution

SP - 179

EP - 186

BT - Advances In Consumer Research, Vol 18

A2 - Holman, RH

A2 - Solomon, MR

ER -

Consumer Self-selection and Segments of One - the Growing Role of Consumers in Segmentation

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Cite this