@article{bbe4b915039549c6b90e4a85c3549757,
title = "Consumer uncertainty and purchase decision reversals: Theory and evidence",
keywords = "Decision reversal, Product returns, Reference-dependence, Service cancellations",
author = "Shulman, \{Jeffrey D.\} and Marcus Cunha and \{Saint Clair\}, \{Julian K.\}",
note = "Publisher Copyright: {\textcopyright}2015 INFORMS.",
year = "2015",
month = jul,
day = "25",
doi = "10.1287/mksc.2015.0906",
language = "English",
volume = "34",
pages = "590--605",
journal = "Marketing Science",
issn = "0732-2399",
publisher = "Institute for Operations Research and Management Sciences",
number = "4",
}