| Original language | English |
|---|---|
| Title of host publication | Advances In Consumer Research, Vol Xxxvi |
| Editors | AL McGill, S Shavitt |
| Pages | 113-113 |
| Number of pages | 1 |
| State | Published - 2009 |
"Consumer Welfare Considerations Across Literacy and Resource Barriers"
Roland Gau, Madhu Viswanathan
Research output: Chapter in Book/Report/Conference proceeding › Chapter