| Original language | English |
|---|---|
| Title of host publication | Advances In Consumer Research, Vol Xxxvi |
| Editors | AL McGill, S Shavitt |
| Pages | 113-113 |
| Number of pages | 1 |
| State | Published - 2009 |
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"Consumer Welfare Considerations Across Literacy and Resource Barriers"
- Roland Gau
- , Madhu Viswanathan
- National Yang Ming Chiao Tung University
Research output: Chapter in Book/Report/Conference proceeding › Chapter