Consumers and technology in a changing world: the perspective from subsistence marketplaces

Madhubalan Viswanathan; Arun Sreekumar

doi:10.1108/EJM-11-2017-0826

Consumers and technology in a changing world: the perspective from subsistence marketplaces

University of Illinois Urbana-Champaign

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1254-1274
Number of pages	21
Journal	European Journal of Marketing
Volume	53
Issue number	6
DOIs	https://doi.org/10.1108/EJM-11-2017-0826
State	Published - Jul 19 2019
Externally published	Yes

ASJC Scopus Subject Areas

Marketing

Keywords

Base of the pyramid
Bottom-up innovation
Low-income consumers
Low-literate consumers
Subsistence marketplaces
Technology adoption
Technology development

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10.1108/EJM-11-2017-0826

Cite this

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title = "Consumers and technology in a changing world: the perspective from subsistence marketplaces",

keywords = "Base of the pyramid, Bottom-up innovation, Low-income consumers, Low-literate consumers, Subsistence marketplaces, Technology adoption, Technology development",

author = "Madhubalan Viswanathan and Arun Sreekumar",

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doi = "10.1108/EJM-11-2017-0826",

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T1 - Consumers and technology in a changing world

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KW - Low-income consumers

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KW - Technology adoption

KW - Technology development

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Consumers and technology in a changing world: the perspective from subsistence marketplaces

ASJC Scopus Subject Areas

Keywords

Access to Document

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