@article{e25a874b22934f37858ee7b4cb15315d,
title = "Consumers un-tethered: A three-market empirical study of consumers' mobile marketing acceptance",
keywords = "Branding, Consumer acceptance of new marketing platforms, Global marketing, Innovation diffusion, Mobile marketing, Wireless communications, Youth consumers",
author = "T Gao and AJ Rohm and F Sultan and M Pagani",
year = "2013",
month = dec,
doi = "10.1016/j.jbusres.2013.05.046",
language = "American English",
volume = "66",
pages = "2536--2544",
journal = "Journal of Business Research",
issn = "0148-2963",
publisher = "Elsevier",
number = "12",
}