Consumption constraints and entrepreneurial intentions in subsistence marketplaces

Srinivas Venugopal, Madhubalan Viswanathan, Kiju Jung

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)235-251
Number of pages17
JournalJournal of Public Policy and Marketing
Volume34
Issue number2
DOIs
StatePublished - 2015
Externally publishedYes

ASJC Scopus Subject Areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

Keywords

  • Chronic constraints
  • Periodic constraints
  • Poverty
  • Subsistence entrepreneurship

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