@article{94eea1f38b0b4f9889db83bcfb0aee60,
title = "Conversations about conducting marketing research in mental health",
keywords = "Consumer research, Marketing research, Mental health, Mental illness, Vulnerable population",
author = "Machin, \{Jane E.\} and Teri Brister and Bossarte, \{Robert M.\} and Jenna Drenten and Hill, \{Ronald Paul\} and Holland, \{Deborah L.\} and Maria Martik and Madhubalan Viswanathan and Yeh, \{Marie A.\} and Mirabito, \{Ann M.\} and \{Rapp Farrell\}, Justine and Elizabeth Crosby and \{Ross Adkins\}, Natalie",
note = "Publisher Copyright: {\textcopyright} 2022, Emerald Publishing Limited.",
year = "2022",
month = jun,
day = "7",
doi = "10.1108/JCM-02-2022-5212",
language = "English",
volume = "39",
pages = "569--578",
journal = "Journal of Consumer Marketing",
issn = "0736-3761",
publisher = "Emerald",
number = "6",
}