@article{32a0d45ec0a54d47b1446983dd8d2e5c,
title = "Corporate and Brand Web Sites as Customer Relationship Management Tools: An Overview of Alternative Approaches",
keywords = "CRM, Customer relationship management, Electronic commerce, Internet, Relationship marketing",
author = "Winsor, {Robert D.} and Birgit Leisen and Mark Leach and Annie Liu",
year = "2004",
month = jun,
day = "18",
doi = "10.1300/J366v03n01_05",
language = "English",
volume = "3",
pages = "79--109",
journal = "Journal of Relationship Marketing",
issn = "1533-2667",
publisher = "Taylor and Francis Group",
number = "1",
}