Corporate brands: what are they? What of them?

John M.T. Balmer; Edmund R. Gray

doi:10.1108/03090560310477627

Corporate brands: what are they? What of them?

John M.T. Balmer
, Edmund R. Gray

Bradford University

Research output: Contribution to journal › Review article › peer-review

Original language	English
Pages (from-to)	972-997
Number of pages	26
Journal	European Journal of Marketing
Volume	37
Issue number	7-8
DOIs	https://doi.org/10.1108/03090560310477627
State	Published - Aug 2003

ASJC Scopus Subject Areas

Marketing

Keywords

Corporate branding
Corporate Identity

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10.1108/03090560310477627

Cite this

@article{8ef0c7f268924600a04c5b450d7da7e8,

title = "Corporate brands: what are they? What of them?",

keywords = "Corporate branding, Corporate Identity",

author = "Balmer, \{John M.T.\} and Gray, \{Edmund R.\}",

note = "Publisher Copyright: {\textcopyright} 2003, MCB UP Limited.",

year = "2003",

month = aug,

doi = "10.1108/03090560310477627",

language = "English",

volume = "37",

pages = "972--997",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald",

number = "7-8",

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T1 - Corporate brands

T2 - what are they? What of them?

AU - Balmer, John M.T.

AU - Gray, Edmund R.

PY - 2003/8

Y1 - 2003/8

KW - Corporate branding

KW - Corporate Identity

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U2 - 10.1108/03090560310477627

DO - 10.1108/03090560310477627

M3 - Review article

AN - SCOPUS:85135556923

SN - 0309-0566

VL - 37

SP - 972

EP - 997

JO - European Journal of Marketing

JF - European Journal of Marketing

IS - 7-8

ER -

Corporate brands: what are they? What of them?

ASJC Scopus Subject Areas

Keywords

Access to Document

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