@article{8ef0c7f268924600a04c5b450d7da7e8,
title = "Corporate brands: what are they? What of them?",
keywords = "Corporate branding, Corporate Identity",
author = "Balmer, \{John M.T.\} and Gray, \{Edmund R.\}",
note = "Publisher Copyright: {\textcopyright} 2003, MCB UP Limited.",
year = "2003",
month = aug,
doi = "10.1108/03090560310477627",
language = "English",
volume = "37",
pages = "972--997",
journal = "European Journal of Marketing",
issn = "0309-0566",
publisher = "Emerald",
number = "7-8",
}