@article{ee3a8104a1974655a5a5318352f9ff1a,
title = "Corporate identity and corporate communications: Creating a competitive advantage",
keywords = "Corporate communications, Corporate identity, Managers, Trends",
author = "Balmer, {John M.T.} and Gray, {Edmund R.}",
year = "2000",
month = dec,
day = "1",
doi = "10.1108/00197850010379811",
language = "English",
volume = "32",
pages = "256--262",
journal = "Industrial and Commercial Training",
issn = "0019-7858",
publisher = "Emerald",
number = "7",
}