@article{6ec4bfecbef74a3e8c58320505be8029,
title = "Corporate identity and corporate communications: Creating a competitive advantage",
keywords = "Corporate communications, Corporate identity, Managers, Trends",
author = "Balmer, {John M.t.} and Gray, {Edmund R.}",
year = "1999",
month = dec,
day = "1",
doi = "10.1108/EUM0000000007299",
language = "English",
volume = "4",
pages = "171--177",
journal = "Corporate Communications: An International Journal",
issn = "1356-3289",
publisher = "Emerald",
number = "4",
}