| Original language | English |
|---|---|
| Pages (from-to) | 58-65 |
| Number of pages | 8 |
| Journal | Business Horizons |
| Volume | 23 |
| Issue number | 5 |
| DOIs |
|
| State | Published - 1980 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Business and International Management
- Marketing
Research output: Contribution to journal › Comment/debate › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 58-65 |
| Number of pages | 8 |
| Journal | Business Horizons |
| Volume | 23 |
| Issue number | 5 |
| DOIs |
|
| State | Published - 1980 |
| Externally published | Yes |