@article{9a8d2a04c1254e00b75654446519265f,
title = "Creating cool: The crafting, development, and management of cool brands",
keywords = "authenticity, brand strategy, Cool brands, formative scale, thematic analysis",
author = "Geraldo Matos and Bennett, \{Delancy H.S.\} and Hamilton, \{Mitchell L.\} and Cecilia Ruvalcaba and Bhaskar Upadhyaya and Anaza, \{Nwamaka A.\}",
note = "Publisher Copyright: {\textcopyright} 2025 Korean Scholars of Marketing Science.",
year = "2025",
month = feb,
day = "6",
doi = "10.1080/20932685.2024.2431961",
language = "English",
volume = "16",
pages = "131--155",
journal = "Journal of Global Fashion Marketing",
issn = "2093-2685",
publisher = "Taylor and Francis Group",
number = "2",
}