Culture influences on emotional responses to on-line store atmospheric cues

Lenita Davis, Sijun Wang, Andrew Lindridge

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)806-812
Number of pages7
JournalJournal of Business Research
Volume61
Issue number8
DOIs
StatePublished - Aug 2008
Externally publishedYes

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Atmospherics
  • China
  • Cross-cultural
  • Internet
  • On-line store

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