Customer Experience Management in Retailing: Understanding the Buying Process

  • Nancy M. Puccinelli
  • , Ronald C. Goodstein
  • , Dhruv Grewal
  • , Robert Price
  • , Priya Raghubir
  • , David Stewart

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)15-30
Number of pages16
JournalJournal of Retailing
Volume85
Issue number1
DOIs
StatePublished - Mar 2009
Externally publishedYes

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Affect and mood
  • Attitudes
  • Attribution theory
  • Consumer behavior
  • Decision process
  • Goals
  • Information search
  • Involvement
  • Postpurchase
  • Retail environment

Cite this